About Us

Whats our Story?

More than 14 year cooking artfully.

"Mexican gastronomy is an art", it's the perfect combination of textures, rich flavors, colorfully ingredients and culinary methods. Vicente Del Rio, born and raised in Mexico city, has been working with passion for more than 14 years to transmit this message through his restaurants, adding to this traditional recipes the freshness of the CaliMex culture.

This is how FRIDA was born, with the influence of the authentic Mexican food to offer the best of this traditional cuisine with a modern, fresh and delicious touch! FRIDA is now considered an ambassador of the Mexican cuisine in southern California, earning every year countless recognitions based in its delicious food and its warm hospitality. FRIDA has three locations: its flagship Beverly Hills location, the Westwood location and its all new posh Del Amo location.

What our Customers Say…

"Higher-end" Mex dishes are served with "style" at this "gourmet" mini-chain with a "contemporary" touch
ZAGAT
"One of the 10 best Mexican Restaurants in Los Angeles"
ZOMATO

“Higher end Mexican with real taste”, "Nice, authentic, worth the visit", "Excellent Mole", "I'm sure if you like Mexican food, you will enjoy it"
TRIPADVISOR
“The tacos are to die for, I love the Rib Eye Tacos with the pickled onions on top!” , “Great flavors in the two salsa green and red, served with multi-color chips.”
YELP

Our Team

The Friendliest People

FAUSTO CHIMIL

Chef

Fausto has been working in FRIDA RESTAURANTS for more than 12 years, helping Vicente to create delicious dishes, bringing ideas and improving every part of the menu.

KIMBERLY GURREA

Manager

Kimberly is the manager of our flagship restaurant, her main duty is to make sure every customer has an amazing experience at Frida, she also coordinates catering local services, she has excellent communication skills and takes proud of her job .

OSWALDO ROBLES

Executive Chef

Working for more than 10 year at Frida Beverly Hills, Oswaldo handles the daily lunch and dinner stress of being the Chef of the most famous Mexican Restaurant in Beverly Hills effortless, he is committed to offer great taste and exceptional service of FRIDA's clientele.